ICP SIGNS LICENSING AGREEMENT FOR ORANGINA
Ho Chi Minh City – March 5,
2009. Today, International Consumer Products Corporation (ICP) announced the
licensing agreement between ICP and Schweppes International Limited. According
to the agreement, ICP’s subsidiary - Multinational Food and Beverage
Corporation – will hold exclusive license of manufacturing, marketing and
distributing Orangina product in Vietnam and other 9 ASEAN countries including Brunei,
Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, and
Mr. Le Trung Thanh, CEO of ICP commented upon the event, “At present, ICP
is at its best condition in terms of infrastructure and human resource. We have
a professional, modern and transparent management system. However, in my
opinion, it is our qualified people and our culture of “commitment to success
together” of ICP that has made great impression on Schwepps International
Limited and helped us to win their trust promptly.”
Regarding Orangina’s owner, in the recent time, International Schwepps
Limited has been looking for a new qualified partner to help repositioning
Orangina brand in South East Asia market in general and in Vietnam in
particular. Schweppes International Limited confirmed that they would provide their
best support to ICP to promote Orangina brand in Vietnam. “We strongly believe
that the cooperation between ICP and International Schwepps Limited this time
will not only bring about benefits to the two company but also to loyal consumers
of Orangina.”, said Mr. Vincent Robert, President of Schweppes International
The strategic partnership with Schweppes International Limited in early
2009 reveals ICP’s determination and confidence in pursuing its long term plan
including the penetration in to beverage market. The licensing agreement has
officially marked ICP’s entrance in to the new business.
First introduced in 1935, Orangina is one of the most famous premium
fruit brand with a long history in the world and is now belong to Schweppes
International Limited, headquarter in the Netherlands. Orangina is well-known
for its unique product, packaging and costly advertising campaign but having created
great impression on consumers. Currently, aside from orange, Orangina also has
other flavors such as grape, peach and apple.
International Consumers Products Corporation (ICP)
operates in four categories including home care, personal care, cosmetics, and
beverage. From the establishment, ICP is till consistent in its mission to
develop and create products that make life more beautiful. Some of ICP’s
popular brands include Vegy, Ocleen, X-men, Dr.men, Teen-X, L’OVITÉ, QGIRL,
etc. At the moment, the company is among Top 3 shampoo marketers in Vietnam.
ICP’s growth rate is approximately 30% comparing to 2007 and is currently in
partnership with Mekong Enterprise Fund II managed by Mekong Capital and
Private Equity New Market (PENM) managed by BankInvest. For more information
about ICP, please visit www.icpvn.com.
more information, please contact
International Consumer Products Corporation
Ms. Nguyen Thu Ha
Assistant Manager – Corporate Communications
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